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406 Media

THE BLACK DOOR ON THE 4TH FLOOR

THE BLACK DOOR ON THE 4TH FLOORTHE BLACK DOOR ON THE 4TH FLOORTHE BLACK DOOR ON THE 4TH FLOOR

STRATEGIC CONTENT CREATION

We create content that's tailored to your marketing needs

At DRINKSFEED we focus on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience - ultimately, to drive profitable customer action.  Topics include drinks related entertainment news from Hollywood and interesting, informative and educational content on drinking culture and beverage trends from across the globe. Lifestyle content includes recipes, covering snacks, breakfast, lunch, supper and dessert.  

Find your brand’s niche audience

New addition to the DRINKSFEED pressbox package!

Find your brand’s niche audience, through the content we create to inform, educate and inspire. 


In addition to the publishing and distribution services, we create niche content, tailored to your brand’s niche and the relevant niche market audiences. 


With this new approach to content marketing, we aim to generate traffic, help drive lead generation and sales, and boost brand awareness.  

NICHE-SPECIFIC CONTENT CREATION

Market Research

Audience Profiling

Audience Profiling

With years of experience and knowledge of the wine industry of South Africa, we know the niche of each of our clients and are using this information to create a niche content strategy, tailored specifically to your brand.   

Audience Profiling

Audience Profiling

Audience Profiling

To help brands find their niche in a global wine market, we examine the needs and desires of our readers to establish relevant topics to feed their niche interests. 

Examining Trends

Audience Profiling

Examining Trends

Using google analytics, we’ve made a list of the top-performing content on DRINKSFEED over the years to guide and help us find the niche audiences within each drinks sector. 

NICHE TOPIC FOCUS

Promoting products and services that have a low level of demand. 

Tailored to reach niche markets within the wine tourism industry, here are a couple of topic-specific examples. 

FIND YOUR NICHE

Niche Content ON DRINKSFEED

Top 25 Most Romantic Wineland Wedding Venues

 With so many dreamy locations in South Africa to pick and choose from, we made a list of the top 25 wineland wedding venues that promise to make your wedding day an unforgettable experience.  

10 South African Wines For Humans Who Love Horses

Humans who love horses are a unique breed, just like cat lovers. The same goes for wine lovers. Equestrians and wine go hand-in-hoof. It’s a kind of chicken and the egg scenario, isn’t it?

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